"'You have to send it to Beyoncé,'" Albert Ayal, who runs Up Next Designer, told me, while I had just posted the Cowboy Ring on Instagram," explains Amaan Duffer, the young designer behind Basliq. This DM changes his life. While the enthusiasm around the western aesthetic is at its peak, Beyoncé releases the second chapter of Cowboy Carter and appears several times with the jewel. "When the Cowboy Carter tour was announced, one of the costume designers asked me if I wanted to create something customized for the show," he adds. If the diva offers him an unparalleled resonance, Amaan Duffer is not at his trial. While the Briton launched his brand on the high school benches three years ago, he got the headlines and conquered personalities like Bella Hadid, the standard-bearer of aesthetics from the great American plains. The top is among the first to appropriate these silhouettes. Basliq has been able to pull itself out of the game! The successive collections arouse the same enthusiasm and stand the test of time raising the London label among the coolest to follow. His inspirations, his jewelry for the Casablanca spring-summer 2025 show, his collaboration with Pat McGrath in high jewelry, his first Met Gala... The designer confides in Vogue